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I’m trying to use Facebook for my marketing, but I’m pretty sure it hates me. Why isn’t it working for me!?

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When it comes to marketing, Facebook has been my biggest source of attracting my audience over the last few years. But over the last year, I saw a huge shift in connectivity. Less comments, less likes, less growth. What the heck!? Either my audience hates me or Facebook does. Maybe even a combination of both.

Here’s the thing. My Served Up Fresh audience is highly targeted and I don’t build just for the number. I don’t use Facebook ads or any other paid method to build my audience. It is 100% organic.

Everyone is blaming the algorithms for their recent plummet with Facebook connectivity. But here’s one very important thing that you need to understand about Facebook. It’s not as evil as many are declaring.

It truly is refining the way that it performs and it truly is in the best interest of the small business whether it seems like it or not. The more you physically put into your efforts, the more you get back.

It’s exactly like any form of relational marketing: there are no shortcuts to growing your business with the perfect clients.

Facebook is refining its ability to promote harder those who work harder at marketing and making the lazy ones pay for their service. Not evil — actually, it’s genius.

So how am I accomplishing increased Facebook reach? I connect. Pure and simple.
The more statuses I post that require engagement, the longer my status remains in the news feed. The more posts that I share that are share worthy, the more my name gets out there attracting new people. The more I engage, the more people want to join in on what I have. (Wanna connect on Facebook with me? Here you go!)

Yes, engagement is a lot of time and energy. But when you are in need of marketing and don’t have a huge budget just to throw into the wind, Facebook can help.

You can try out different questions, photos, comments, inspirational quotes, and see how they land on your audience.

Then learn from what works, scrap what doesn’t — and you’ll have a running record of what resonates with your crew.

If you want to understand the technicalities of how Facebook’s latest algorithms work, check out this awesome post by ProBlogger that explains it in more depth.

If that feels overwhelming, just start by asking your audience members a question you’d genuinely like to know the answer to, then responding as they respond. Just have a conversation on Facebook once a day with your business page. It’s a great start.


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